The engineer builds a multi-million dollar beauty empire and teaches women how

When Lyndsey Brantley She began her career as a structural engineer, never dreaming that more than a decade later she would be a prosperous businessman leading her own millionaire beauty empire and teaching other women to do the same.

We found her to talk about how she went from a corporate job to a totally natural skin care and beauty education company, Camelia Alise.

What motivated you to leave engineering as a career to pursue the competitive beauty industry?

Well, I have a disease called PCOS (polycystic ovary syndrome), which caused me skin problems. Not only did I suffer from acne, but I also had an excess of hair growth that caused ingrown hairs and shaving strokes when I tried to get rid of my hair. I tried so many products, both over-the-counter and prescription, and nothing seemed to really work. I decided to research on my own and literally invent a solution in my kitchen with natural ingredients. I was more successful with my own creation than with commercial products, and I knew there were a lot of people like me with the same conditions, so I decided to see if I could sell my own products.

How did your experience as an engineer help you start a beauty business?

Engineers are taught to see everything in systems. We learn to break down big concepts into smaller iterations, which I think is important for building a business. Engineers are literally taught to build things, so whether it’s a physical structure or a business, the fundamentals are a bit similar.

I want people to have the best skin they can have because having skin problems can definitely affect your self-confidence. We now offer products to help prevent shaving and ingrown hairs and cleansers to clear skin problems such as acne scars, stretch marks and cellulite.

The beauty industry is a multimillion-dollar industry and has not always been kind to women of color, especially black women. How do you empower other women interested in this field?

Educating women on how to get into the beauty industry is probably what I enjoy most about what I do, which is why I created the Camellia Alise Academy. We have women from all over the country and even from different parts of the world who travel to Houston to receive our certification classes. In fact, we are preparing to host a summit in Houston that will teach more women how to start their own businesses and we do our tour classes in New York, Los Angeles, Seattle, Dallas and Orlando. When we teach women various body contouring methods, we don’t just give them tools to start a business; we are giving them a way to change their lives, and there is no better feeling than that.

Many black-owned companies had to close during COVID. Given that you have a brick business, how did you stay alive during the pandemic and how do you keep the doors open for your business?

Since we also have a spa, we were ordered to close for a while when the pandemic first arrived. This was worrisome, not only because we offer face-to-face body contouring services, but we also have certification classes for people who want to get into this industry. With the doors closed, I had to think of something quickly to make sure we didn’t go under. Since we already had a process to make our skin care products, we pivoted to start making hand sanitizers at a time when there wasn’t much to do, and we also increased our efforts. marketing and e-commerce sales product sales at the time we needed it most. Coming up with creative ideas definitely helped us.

Once we were able to reopen and start bringing clients back to our studio, we re-made our usual products and offerings or normal wellness and detox services, such as non-invasive laser lipo, skin tightening, skin detoxification. feet, yoni steam and facials. .

What is your goal for your business?

I want Camellia Alise to be a famous name for natural beauty and beauty education services, because that’s what sets us apart. Our products are a natural choice of what is currently sold in stores, our body contouring services are a safer alternative to invasive surgeries, and our educational services help clients and potential spa owners fill their gaps. knowledge in the beauty industry. People want to look their best without risking their health and making educated decisions about what is best for them; our mission is to help them do that.

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